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Tribes India Continues Expanding its Range

Tribes India Continues Expanding its Range

NewDelhi: Tribes India is continuing to add more new products, in the Forest Fresh and Organic range, to make its product offerings attractive, while enabling millions of tribal enterprises access to larger markets. This week, 20 more impactful, immunity products have been added to Tribes India range.A large number of  new products (immunity boosting products, produce in the Forest Fresh and Organics range and tribal arts and handicrafts) have already been included by Tribes India in its range in the past two months. All the new products introduced in the past few weeksare available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers.

Among the products launched yesterdayinclude 10 products from the Irulas and Kurumbas tribes of Tamil Nadu. These include three organic variants Shikakai powder, red rice, spices such as nutmeg, nutmeg pickle and two types of Aval (Poha/ flattened rice). 10 attractive Dokra metalcraft decorative, handcrafted by the Gond and Korku tribes from Madhya Pradesh have also been included in the Tribes India Catalogue. These beautifully crafted metal pieces are reasonably priced and are both decorative pieces and utility items. These include statues of Nandi, deer, card cases, napkin holders and pen stands.

Speaking on the occasion, Shri Pravir Krishna, Managing Director, TRIFED said, “Introducing these new products sourced from tribes all over India into the range enables many tribals access larger markets. Our endeavour has been to impact and transform tribal lives and improve their livelihoods. Go Vocal for Local Go Tribal is the mantra that TRIFED believes in, as it works towards tribal empowerment”.

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